Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets

by Sylvia M. Chan-Olmsted and Chan-Olmsted

Book Overview

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components...

• Format: Paperback
• Language: English
• ISBN: 0805862110
• ISBN13: 9780805862119
• Release Date: September 2005
• Publisher: Routledge
• Length: 384 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.1" x 9.0"