Competitive Strategy for Dummies

by Richard Pettinger

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.

This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess...

• Format: Paperback
• Language: English
• ISBN: 0470779306
• ISBN13: 9780470779309
• Release Date: May 2010
• Publisher: For Dummies
• Length: 392 Pages
• Weight: 1.58 lbs.
• Dimensions: 0.9" x 7.2" x 9.1"