Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

by Linden Brown, Malcolm McDonald, Malcolm H.B. McDonald

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0333613511
• ISBN13: 9780333613511
• Release Date: May 1994
• Publisher: MacMillan
• Length: 384 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"