Competitive Intelligence Rescue: Getting It Right

by John J. McGonagle, Carolyn M Vella, John McGonagle

Book Overview

A powerful "how-to-do-it-better" book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes.

All organizations need to stay competitive in their respective fields to ensure success. Competitive intelligence (CI) is an established discipline that focuses on giving businesses and nonprofit organizations the...

• Format: Hardcover
• Language: English
• ISBN: 1440851603
• ISBN13: 9781440851605
• Release Date: July 2017
• Publisher: Praeger
• Length: 192 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 9.3" x 6.4"