Competitive Intelligence for Dummies

by Jim Underwood

Book Overview

Make competitive intelligence part of your business practice--and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject...

• Format: Paperback
• Language: English
• ISBN: 1118451023
• ISBN13: 9781118451021
• Release Date: July 2013
• Publisher: For Dummies
• Length: 384 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.8" x 7.4" x 9.2"