Competitive Intelligence: Strategy 03.09

by Jim Underwood

Fast track route to mastering the art of competitor intelligence Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room Examples and lessons from some of the world's most intelligent businesses, including Motorola and Apple, and ideas from the smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld Includes...

• Format: Paperback
• Language: English
• ISBN: 1841122262
• ISBN13: 9781841122267
• Release Date: April 2002
• Publisher: Capstone
• Length: 116 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.4" x 4.8" x 6.7"