Competitive Intelligence: Competitive Advantage Through Analysis of Competition, Markets and Technologies

by Rainer Michaeli

In the modern world of business management, the aim of Competitive Intelligence (CI) is to gain competitive advantage through the investigation and analysis of market and competitive information. This... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3540727582
• ISBN13: 9783540727583
• Release Date: January 2013
• Publisher: Springer
• Length: 400 Pages