Competitive Intelligence

by Larry Kahaner

Book Overview

In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0684810743
• ISBN13: 9780684810744
• Release Date: August 1996
• Publisher: Simon & Schuster
• Length: 300 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 6.4" x 9.5"

Customer Reviews

No doubt about it: the bible of CI

This books explains in easy to understand language how CI works and how any company can do it. But Kahaner doesn't stop there. There's plenty of material for people who already know about CI, even those who practice CI on a regular basis. The case studies are excellent. I highly recommend it.

A great deal of key information for very little money.

This is a basic reference for CI. The author lays the groundwork for convincing the audience of the need for CI and how to establish and operate a program. Comparing it to the other, much higher priced books, this is the most bang for buck

This is THE book about Competitive Intelligence

After having listened to so-called gurus spout off about CI none of it made any sense until I heard Larry Kahaner speak at a recent SCIP conference. I bought his book which explains CI in a clear, no nonesense style and I was able to use his insights immediately at my company. If you know nothing about CI, this is the book to start with. If you 'think' you know everything about CI this is the book that will fill in all the blanks you 'thought' you understood. It's practical and down to earth.

Invaluable to anyone getting started in the CI industry.

I have recently used this book as one of the major sources for my final project at University in Bristol. I was conducting the project for a well known company so my findings and prototype were to be implemented in the real world. As my literature review involved serious reading around the subject I got to know CI in depth. 99% of the major headings within my review were found within this book, and I found myself referring to it continuously even with many other sources at my disposal.Interested in Competitive Intelligence ? Buy this book !

Best Book Yet On Competitive Intelligence

This is the best book I have seen in a long time on competitive intelligence. Kahaner does a good job of turning what could be a boring subject into easy reading. The information about existing competitive intelligence plans used by corporations in different countries is very interesting. The flow of the book takes a logical path similar to how a corporate competitive intelligence program should operate. Executives looking for a way to enhance their market share would benefit from this book.