Competitive Actions of Firms: Types and Contexts

by Hao Ma and Jianwen Liao

Competition between firms is usually conducted through a series of specific actions in the marketplace. It is the competitive actions and dynamics of the firms that actually translate strategy into results. This book provides extensive case studies as well as extant theoretical literature and advances a typology of firm actions based on three dimensions (action breadth, action intensity, and action duration) so as to capture the characteristics...

• Format: Hardcover
• Language: English
• ISBN: 0415638860
• ISBN13: 9780415638869
• Release Date: December 2025
• Publisher: Routledge
• Length: 256 Pages