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Paperback Competition is Irrelevant Book

ISBN: 0996155309

ISBN13: 9780996155304

Competition is Irrelevant

A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand. Being great at what you do isn't enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify...

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