Competing with the Retail Giants

by Kenneth E. Stone

Providing practical advice on how small retailers can survive and thrive in the age of giant discount stores, this guide describes the current trend in retailing - towards superstores - and offers strategies for smaller businesses to compete effectively, by improving in four major areas: merchandising, marketing, customer service and customer relations. The author offers proven strategies that should help small retailers to survive and prosper alongside...

• Format: Hardcover
• Language: English
• ISBN: 0471054402
• ISBN13: 9780471054405
• Release Date: February 1995
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.9" x 6.2" x 9.3"