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Hardcover Competing on Value: Bridging the Gap Between Brand and Customer Value Book

ISBN: 0273631055

ISBN13: 9780273631057

Competing on Value: Bridging the Gap Between Brand and Customer Value

Aimed at marketing personnel, strategic managers, MBA students and CEO's, this book demonstrates the importance of having a brand which both reflects and is carried by the whole organisation. It... This description may be from another edition of this product.

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Format: Hardcover

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