Competing on Value: Bridging the Gap Between Brand and Customer Value

by Stan Maklan and Simon Knox

Aimed at marketing personnel, strategic managers, MBA students and CEO's, this book demonstrates the importance of having a brand which both reflects and is carried by the whole organisation. It... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0273631055
• ISBN13: 9780273631057
• Release Date: March 1998
• Publisher: FT Press
• Length: 236 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.8" x 6.5" x 9.6"