Competing in Emerging Markets: Cases and Readings

Book Overview

This groundbreaking book provides an essential set of readings and case studies that facilitates a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in Emerging markets, and about the role of sophisticated but (usually) poorly-serving Western theories and ideas regarding competition and competitive traps and successes.

Although this book is intended primarily for Emerging markets courses,...

• Format: Paperback
• Language: English
• ISBN: 0415399505
• ISBN13: 9780415399500
• Release Date: October 2007
• Publisher: Routledge
• Length: 276 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 7.0" x 9.9"