Competing Globally Through Customer Value: The Management of Strategic Suprasystems

by Michael J. Stahl and Gregory M. Bounds

Book Overview

This unique volume sets forth a managerial paradigm for helping companies to compete and prosper in a global market that is increasingly dominated by Japan, Germany and the emerging EEC. While emphasis on short-term profitability has been widely recognized as a serious handicap for companies that compete internationally, editors Stahl and Bounds reveal the full scope of the competitiveness problem. Traditional business theory, practice, and culture...

• Format: Hardcover
• Language: English
• ISBN: 0899306004
• ISBN13: 9780899306001
• Release Date: March 1991
• Publisher: Praeger
• Length: 850 Pages
• Weight: 3.10 lbs.
• Dimensions: 1.8" x 6.5" x 9.4"