Competing for Employees

by Paul M. Connolly and Kathleen Groll Connolly

Companies increasingly find themselves competing in the search for the best employees with the right skills. What these companies may not realize is that the marketing expertise they already possess can be successfully applied to human resources as well. This text shows firms how to apply what they know about finding and keeping customers, as well as exceptional employees. The authors show that good management and leadership can be marketed to prospective...

• Format: Hardcover
• Language: English
• ISBN: 0669210625
• ISBN13: 9780669210620
• Release Date: May 1991
• Publisher: Lexington Books
• Length: 232 Pages
• Weight: 1.29 lbs.
• Dimensions: 0.9" x 6.4" x 9.5"