Competing for Customers: Why Delivering Business Outcomes Is Critical in the Customer First Revolution

by Jeb Dasteel, Amir Hartman, Craig Legrande

Business-to-business customer expectations have changed. To survive--and thrive--in today's economy, where customers are constantly reevaluating their purchases and looking at options never available before, you need to deliver business outcomes, not features and functionality. Suddenly, your "sale" is no longer a one-time event: it's a relationship that demands continuous care and nurturing. You need to constantly deliver, measure, and demonstrate...

• Format: Hardcover
• Language: English
• ISBN: 0134172205
• ISBN13: 9780134172200
• Release Date: February 2016
• Publisher: Pearson FT Press
• Length: 224 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"