Competing for Customers and Capital

by Victor J. Cook Jr.

Cook (marketing strategy, Tulane U.) suggests how to bring marketing and finance together with his theories of competitive stock valuation, the rule of maximum earnings, and value-sales principles. He... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324405979
• ISBN13: 9780324405972
• Release Date: March 2006
• Publisher: Thomson South-Western
• Length: 258 Pages
• Weight: 1.28 lbs.
• Dimensions: 1.1" x 6.3" x 9.0"