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Organizations around the world have devoted countless resources-including time, energy, and mindshare of top executives-to the challenge of innovation. And they have, naturally, optimized what they do for efficiency. But if all this effort is aimed at answering the wrong questions,... Read Full Overview

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How... Read Full Overview

Las empresas saben c mo crecer? C mo pueden crear productos que est n seguros de que los clientes quieren comprar? Puede la innovaci n ser m s que un juego de xito? El profesor Clayton Christensen de la Escuela de Negocios de Harvard tiene la respuesta. Hace una... Read Full Overview