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Paperback Compare and contrast the means by which a company can internationalise its operations Book

ISBN: 364093783X

ISBN13: 9783640937837

Compare and contrast the means by which a company can internationalise its operations

Research Paper (undergraduate) from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 85%, University of Sunderland, course: International Business Environment (PGBM04), language: English, abstract: In terms of management philosophies, companies can be categorized as ethnocentric (homemarket oriented), polycentric (oriented toward individual foreign markets), regioncentric or geocentric (oriented toward...

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