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Paperback Comparative Media History: An Introduction: 1789 to the Present Book

ISBN: 0745632432

ISBN13: 9780745632438

Comparative Media History: An Introduction: 1789 to the Present

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Format: Paperback

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Book Overview

Comparative Media Historyis a unique thematic textbook which introduces students to the key ideas underpinning media development. It is an essential first step to a better understanding of both the media industry today and the way in which it evolved over time.

The textbook compares developments and influences from a broad perspective, highlighting and contrasting different countries, industries and periods of history in order to encourage an understanding of cause and effect. In a style which is clear, accessible and provocative, Jane Chapman argues that most of the roots of today's media - even the globalizing impulse - lie in the late eighteenth and the nineteenth century. The book emphasizes continuity and certain decisive factors such as the social use of technology, the character of the institutions in which it is applied and the political approach of the specific countries involved.

The comparative element to this book, across both countries and industries, will enable students to reflect on key issues in media studies, including those of diversity, form, method and choice, both past and present. It will become an essential text for any student of the media and its history.

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