Communication Tomorrow: New Audiences, New Technologies, New Media

by E.W. Brody

This volume provides a comprehensive look at the future of new media into the twenty-first century. Demographic, sociographic, technological, and media trends examined in the book suggest that tomorrow's media world will be far different than the media of today. This volume provides key insights into how the changes in the communications disciplines will impact upon advertising, broadcasting, public relations, marketing, and sales promotion.

After...

• Format: Paperback
• Language: English
• ISBN: 0275932818
• ISBN13: 9780275932817
• Release Date: January 1990
• Publisher: Praeger
• Length: 308 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"