Communication Research: Asking Questions, Finding Answers

by Joann Keyton

Book Overview

Covers basic research issues and both quantitative and qualitative approaches to communications research. The guiding principle of this text is that methodological choices are made from one's research... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0073049506
• ISBN13: 9780073049502
• Release Date: April 2005
• Publisher: McGraw-Hill Humanities/Social Sciences/Langua
• Length: 358 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.8" x 7.5" x 9.3"

Customer Reviews

Solid undergraduate text

This new edition is a solid undergraduate text that covers both quantitative and qualitative research methodologies. It strength is in its accessibility, clarity, and structure, as it won't overwhelm the beginning Communication student. Each chapter has objectives and a summary and there are separate chapters outlining wrtiting the research document for both quantitative and qualitative research. Has good examples and sidebars. Suitable for a thesis or introduction to research methods class. Graduate studnets might find it overly simplistic, although it may be a useful refresher for them as well.