Communication practices in fashion retail

by Natalia Colombo

To analyse the phenomenon observed in fashion retail chains, which often use conceptual style references presented by luxury brands at fashion weeks to develop commercial collections, we adopted the perspective of appropriation, assuming that there would be an inherent process of adaptation, thus generating a new product. Collaborating with the hypothesis presented are the concepts of material culture with a focus on the importance of consumption...

• Format: Paperback
• Language: English
• ISBN: 620664281X
• ISBN13: 9786206642817
• Release Date: November 2023
• Publisher: Our Knowledge Publishing
• Length: 132 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"