Communication, New Media and Everyday Life

by Adam Brown, Tony Chalkley, Toija Cinque

The aim of this text is to use stories to describe and explain the journey from 'new media in communication' to 'new media is communication.' In so doing it provides a thorough grounding in communication and new media theory and practice for undergraduate students. The premise that for generation Y and Z, new media can no longer be easily distinguished from communication underpins the text; for them, new media is communication. It therefore encourages...

• Format: Paperback
• Language: English
• ISBN: 0195572327
• ISBN13: 9780195572322
• Release Date: December 2011
• Publisher: Oxford University Press, USA
• Length: 262 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.6" x 7.4" x 9.9"