Communication in Responsible Business: Strategies, Concepts, and Cases

by Roger N. Conaway and Oliver Laasch

Stakeholders today want to know about your company's social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and...

• Format: Paperback
• Language: English
• ISBN: 1606493248
• ISBN13: 9781606493243
• Release Date: August 2012
• Publisher: Business Expert Press
• Length: 196 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"