This book provides theory and research on political campaign messages. It adopts a communication perspective in relation to candidate and news media messages about campaigns. It focuses on U.S. presidential campaigns, but also discusses non-presidential campaigns and non-U.S. campaign messages. Both primary and general election campaigns are covered.
Format:Paperback
Language:English
ISBN:1433188074
ISBN13:9781433188077
Release Date:April 2022
Publisher:Peter Lang Inc., International Academic Publi
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