This book offers broad coverage of business communication topics such as legal/ethical considerations, intercultural communication, cultural diversity, corporate annual reports, the business plan and crisis management. The managerial approach emphasises analysis of managerial situations and the generation of the appropriate communication necessary for that situation. The problems, cases, and exercises are all drawn from business and industry, and international aspects are covered.
I originially bought this book for a class I was taking, thinking that it would simply fulfill a requirement and nothing more. I couldn't have been more wrong! Long after I needed this book for my class, I consulted it time and time again for tips on how to write effective letters for scholarships, conveying sensitive information, and much more. Norman Sigband and Arthur Bell have created the definitive source for how to advance in the bureaucratic world that is the United States.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.