Communication Excellence: How to Develop, Manage and Lead Exceptional Communications

by Dejan Veri, Ralph Tench, Ansgar Zerfaß, et al.

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation,...

• Format: Paperback
• Language: English
• ISBN: 3319488597
• ISBN13: 9783319488592
• Release Date: April 2017
• Publisher: Palgrave MacMillan
• Length: 215 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.6" x 6.4" x 9.1"