Communication and Persuasion: Central and Peripheral Routes to Attitude Change

by Richard E. Petty, John T. Cacioppo, Richard E. Petty John T. Cacioppo

Book Overview

It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty &... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0387963448
• ISBN13: 9780387963440
• Release Date: January 1986
• Publisher: Springer
• Length: 264 Pages
• Weight: 1.10 lbs.