Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives

by Barbara Mueller

Book Overview

Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 082048119X
• ISBN13: 9780820481197
• Release Date: October 2007
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 330 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.7" x 7.0" x 10.0"