COMMUNICATING ROUGH VISUALS

by Alan Swann and SWANN A

In graphic detail, this book illustrates the techniques of using both everyday design materials and specialist markers and the development process required to produce rough visuals from initial concepts. The types of work covered include magazine and packaging design, letterheads, press advertisments, storyboards for TV commercials and book jackets. Alan Swann has worked as a graphic designer on major newspapers and as an art director in advertising...

• Format: Hardcover
• Language: English
• ISBN: 0714825980
• ISBN13: 9780714825984
• Release Date: January 1999
• Publisher: PHAIDON PRESS
• Length: 144 Pages
• Weight: 0.87 lbs.
• Dimensions: 8.5" x 0.7" x 6.0"
• Age Range: 13 years and up