Communicating Globally

by Philip J. Kitchen, Don E. Schultz, Philip Kitchen

Book Overview

Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book answers that need by... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844225223
• ISBN13: 9780844225227
• Release Date: April 2000
• Publisher: McGraw-Hill Companies
• Length: 280 Pages
• Weight: 1.27 lbs.
• Dimensions: 1.2" x 6.4" x 9.3"

Customer Reviews

Communicating Globally: An Integrated Marketing Approach

Communication is one of the keys to success in a global environment. By taking an integrated approach to conduct marketing or communication is a very effective way to win the battle (no matter what kind of industry you are). It's worth to read this book.