Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Authors Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope provide students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success.
College-level libraries strong in business and global communications won't want to miss COMMUNICATING GLOBALLY: INTERCULTURAL COMMUNICATION AND INTERNATIONAL BUSINESS. It provides an interdisciplinary review using different business and communication sources to analyze and contrast viewpoints on world communication processes, global leadership, and processes that affect international business. From understanding the processes of communication and miscommunication to insights into how to do business abroad given differing cultural perspectives, COMMUNICATING GLOBALLY offers many important, key concepts essential for global business success.
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