Communicating for Change: Strategies of Social and Political Advocates

by John P. McHale

Book Overview

This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods...

• Format: Hardcover
• Language: English
• ISBN: 074252972X
• ISBN13: 9780742529724
• Release Date: December 2003
• Publisher: Rowman & Littlefield Publishers
• Length: 264 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 5.9" x 9.2"