Communicating for Change

by Roger D'Aprix

Book Overview

Marshal support throughout your organization Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0787901997
• ISBN13: 9780787901998
• Release Date: April 1996
• Publisher: Jossey-Bass
• Length: 176 Pages
• Weight: 0.85 lbs.
• Dimensions: 9.1" x 0.7" x 6.2"

Customer Reviews

Just the Primer I needed

As a founder and executive of a fast growing startup, I found d'Aprix's "Communicating for Change" book exactly the introduction I needed to the internal (corporate) communications profession. He effectively defines "strategic communications" (he coined the term) and then articulates why and how strategic communications are necessary in any organization.The book's strongest contribution is a simple model for approaching internal communication (as articulated in the subtitle): focus on the marketplace. His arguments are based on 2 decades of data and first hand experiences. His brilliance is being able to effectively describe communication principles to those outside the communications profession.In a few short sections D'Aprix heads off target into territory where his expertise is not so valuable (in management and leadership concepts). But if you're looking for a primer on how to use internal communications to make your organization more effective, this is the book for you. D'Aprix even gives you an added bonus: the book is very short.