Commodify: User Creativity at the Intersection of Commerce and Community

by Shenja Van Der Graaf

Book Overview

This book critically analyses user-firm technology relationships and socioeconomic structures at the crossroads of community and commerce. It investigates businesses that let users participate in platform development on the internet. An empirical study of the online world Second Life is used as an early illustration of the pivotal role of user participation in design, development and sustainability of digital platforms.

Van der Graaf sheds...

• Format: Hardcover
• Language: English
• ISBN: 3319614991
• ISBN13: 9783319614991
• Release Date: November 2017
• Publisher: Palgrave MacMillan
• Length: 182 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.7" x 5.8" x 8.3"