Commercializing New Technologies

by Vijay K. Jolly

Drawing on scores of case examples from a variety of industries, this book highlights both successful and unsuccessful attempts at technology commercialization, and makes the case for a fresh approach to R&D management based on specialization by stage rather than by function. It also explores the implications for managing technology investments.

• Format: Hardcover
• Language: English
• ISBN: 0875847609
• ISBN13: 9780875847603
• Release Date: January 1997
• Publisher: Harvard Business Review Press
• Length: 410 Pages
• Weight: 2.70 lbs.
• Dimensions: 1.5" x 6.5" x 9.6"