Commercializing Childhood: Children's Magazines, Urban Gentility, and the Ideal of the Child Consumer in the United States, 1823-1918

by Paul B Ringel

Long before activists raised concerns about the dangers of commercials airing during Saturday morning cartoons, America's young people emerged as a group that businesses should target with goods for sale. As print culture grew rapidly in the nineteenth century, enterprising publishers raced to meet the widespread demand for magazines aimed at middle- and upper-class children, especially those whose families had leisure time and cultural aspirations...

• Format: Paperback
• Language: English
• ISBN: 1625341911
• ISBN13: 9781625341914
• Release Date: September 2015
• Publisher: University of Massachusetts Press
• Length: 272 Pages
• Weight: 0.15 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"
• Grade Range: Postsecondary and higher