Commercial Research

by Adel Ouertani

This "Marketing Research" book focuses on the marketing research methods used to collect primary data. Its specific objectives are to enable students to: 1. understand the role of marketing research and its contribution to business operations 2. become familiar with the main methods and tools of marketing research, so as to be able to use them appropriately, identify their strengths and weaknesses, and judge their relevance to a research project 3...

• Format: Paperback
• Language: English
• ISBN: 6207911687
• ISBN13: 9786207911684
• Release Date: August 2024
• Publisher: Our Knowledge Publishing
• Length: 80 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"