Commercial Data Mining: Processing, Analysis and Modeling for Predictive Analytics Projects

by David Nettleton

Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process...

• Format: Paperback
• Language: English
• ISBN: 0124166024
• ISBN13: 9780124166028
• Release Date: March 2014
• Publisher: Morgan Kaufmann Publishers
• Length: 304 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.0" x 8.8"