Commercial Advertising

by Thomas Russell and Russell Thomas

Book Overview

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.

The business of Advertising still suffers from the prejudices created by earlier misconduct...

• Format: Paperback
• Language: English
• ISBN: 1138971154
• ISBN13: 9781138971158
• Release Date: November 2015
• Publisher: Routledge
• Length: 312 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"