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Hardcover Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity Book

ISBN: 097045158X

ISBN13: 9780970451583

Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity

Nearly 70 percent of consumers say they are interested in products that shield them from all marketing and advertising. For marketers who rely on force-feeding marketing messasges to their prospects... This description may be from another edition of this product.

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Format: Hardcover

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