Coming Soon: Film Trailers and the Selling of Hollywood Technology

by Keith M. Johnston

The audience's first exposure to a new movie is often in the form of a "coming attraction" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod...

• Format: Paperback
• Language: English
• ISBN: 0786444320
• ISBN13: 9780786444328
• Release Date: July 2009
• Publisher: McFarland & Company
• Length: 228 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.4" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher