Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment

by Rob Salkowitz

Book Overview

Action! Excitement! Transmedia! Step inside Comic-Con to discover the cultural trends that will shape our world "I've been in comics so long I sometimes think I invented 'em! But I just read Rob... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071797025
• Release Date: June 2012
• Publisher: McGraw Hill
• Length: 304 Pages
• Weight: 1.30 lbs.
• Dimensions: 9.5" x 1.3" x 6.3"