Combating AIDS: Communication Strategies in Action

by Arvind Singhal, Everett M Rogers, Everett M. Rogers

Book Overview

This gripping narrative not only documents the history of humankind′s interaction with a clever virus, it brings to the forefront the much and understated and underused role of communication in HIV and AIDS prevention, care and treatment. Singhal and Rogers remind us that our global environment is shaped by powerful communication means and methods that, if properly harnessed, can help defeat the plague of the 21st century′ -...

• Format: Paperback
• Language: English
• ISBN: 0761997288
• ISBN13: 9780761997283
• Release Date: December 2002
• Publisher: Sage Publications Pvt. Ltd
• Length: 426 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.9" x 5.7" x 8.5"