Color Strategy: Leveraging color to add and extract value in products and brands

By Leslie Harrington

While color is the focus of many books, studies and inquiries, only few attempt to understand how to leverage color as a strategic lever. This research examined the role color plays in product or... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639099613
• ISBN13: 9783639099614
• Release Date: April 2009
• Publisher: VDM Verlag
• Length: 220 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"