Collision Course: Inside the Battle for General Motors

by Micheline Maynard

Traces the efforts of GM chairman Jack Smith to restore the company to profitability through reductions in its workforce and factories and the battles between Smith and other GM executives for control... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1559723130
• ISBN13: 9781559723138
• Release Date: January 1995
• Publisher: Carol Publishing Corporation
• Length: 306 Pages
• Weight: 1.54 lbs.
• Dimensions: 1.3" x 6.3" x 9.3"

Customer Reviews

Former Ford Brazil employee says: It seems that I was there.

If you wanna know how a big automobile company works, this book is a must on your private library. As former Ford Brazil employee I can tell you that Ford and GM are almost the same Company with same problems. The earlier you get the solutions the sooner you go to the top. Most of the times the true enemy of a big company is itself not the competition. Tight competition is wonderfull and necessary. Michlelin tells you exactly how it works. She is briliant. Want to understand Ford and the industry? Check the books Car : A Drama of the American Workplace and Comeback : The Fall and Rise of the American Automobile Industry.

Excellent View of Struggle to Change Inside GM

Very insightful view of the struggle between those that love GM and want to see GM return to the top competitor of the industry and those that love their job and are too fearful to support change. Accurate depictions of the behind the scenes tactics of the key players of change. For those change agents in today's Fortune 500 world, there is a great deal to learn from the few in GM that are very good at corporate renewal. The best book I have read about the Jack Smith era of GM and how he got there.