Collaborative Selling: How To Gain The Competitive Advantage in Sales

by Anthony J. Alessandra and Rick Barrera

Book Overview

There are really only two ways to sell anything. One is a struggle most of the time. Let's call this one "Hard Selling". The other seems pretty effortless. I call this one "Collaborative Selling". I must admit that both will get you some business. However, "Hard Selling" is always uphill battle. "Collaborative Selling," on the other hand, guarantees you huge rewards, an endless flow of ready-to-buy prospects, and creates an environment for you...

• Format: Paperback
• Language: English
• ISBN: 0962516155
• ISBN13: 9780962516153
• Release Date: March 1993
• Publisher: Alessandra & Associates, Inc.
• Length: 256 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"

Customer Reviews

Excellent book to learn business-to-business sales

I found the book to be very helpfull. I have used the "intelligence" of the collaborative sales approach and found it very effective. A totally different concept than the traditional sales approach that most people think of when they think of sales people and more fun too. You will find everything you need in this book to be sucessfull in business-to-business sales if your willing to put in the time to make it work.