Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age

by Mohanbir Sawhney, Emanuela Prandelli, Gianmario Verona

Book Overview

Collaborating with Customers to Innovate explores the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development. The internet has... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1847203736
• ISBN13: 9781847203731
• Release Date: October 2008
• Publisher: Edward Elgar Publishing
• Length: 176 Pages
• Weight: 0.90 lbs.